Employees as internal audience: how advertising affects employees’ customer focus
نویسندگان
چکیده
منابع مشابه
How Vocational Delay of Gratification Affects Employees’ Job Performance: Organizational Climate as a Moderator
Vocational Delay of Gratification stresses employees will overcome the impulse and temptation of immediate gratification to achieve long-term career goals, which provides a new perspective to examine and explain individual’s career development. This paper aims at identifying the influence mechanism of Vocational Delay of Gratification on employee’s job performance and the role of organizational...
متن کاملHow Employees Use Performance Measurement
Nowadays, the user group for business performance measurement has expanded from managers to employees. However, there has been hardly any research regarding how employees are actually using performance measurement. This paper explores the topic by seeking answers to three research questions. First, for what purpose do employees actually use performance measurement? Second, what kind of problems...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2009
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-009-0173-x